Anirudh Pradhan — Art Director & Brand Designer · Los Angeles

I turn complex ideas into clear, distinctive brand systems and campaigns—from the first creative premise through digital, film and physical execution.

Portfolio / 2026

Design witha pulse.

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01 / Selected work

SelectedWork

Brand systems, campaigns and experiences built to make complex ideas clear, distinctive and memorable.

Next Health

Art directionAcquisitionBrand system

A premium acquisition and brand system that translated complex longevity services into clear, confident consumer stories.

Challenge: Make unfamiliar, high-consideration treatments easier to understand while preserving the credibility and premium feel of the Next Health brand.
My Role: Art direction and brand design across acquisition, lifecycle, print and environmental applications.
Creative Response: A restrained visual language pairing sharp propositions with consistent typography, imagery and hierarchy across formats.
Scale / Outcome: Applied across paid creative, in-clinic screens, email, print, billboards and storefront environments.

Campaign creative / 0101 / 06

Next Health exclusive membership perks creative ad — Exclusive membership perksCreative ad · 4:5

Next Health skin transformation and skin rejuvenation promotional creative ad — Skin transformationCreative ad · 4:5

Selected category

An acquisition framework that turns advanced longevity services into focused, premium consumer propositions.

Browse by category

Sameday Health

Art directionCampaign systemNational advertising

A connected consumer-facing creative system that made modern care feel recognizable across national advertising, film and everyday digital touchpoints.

Challenge: Sameday Health needed to communicate a wide range of services without letting the brand fragment across campaigns and channels.
My Role: Creative direction, art direction and production across campaign, film, digital and lifecycle creative.
Creative Response: A warm, direct visual language built around clear service stories, recognizable campaign patterns and an approachable point of view.
Scale / Outcome: Implemented across national advertising, campaign film, social, web, email and branded physical applications.

Campaign creative / 0101 / 05

Sameday Health Tri-Immune wellness shot creative — Tri-ImmuneTreatment ad · 1:1

Sameday Health Lipo-Mino wellness shot creative — Lipo-MinoTreatment ad · 1:1

Sameday Health Amino Blend wellness shot creative — Amino BlendTreatment ad · 1:1

Sameday Health booking membership campaign creative — Membership bookingMembership ad · 4:5

Sameday Health members campaign creative — Sameday membersMembership ad · 4:5

Selected category

A repeatable treatment and membership campaign framework that pairs clear propositions with warmer, consumer-facing art direction.

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Campaign films / National advertising

Care, made
memorable.

The campaign films extended the same consumer-facing language into national advertising—using warmth, pace and a clear point of view to make modern care feel recognizable.

Role: Creative direction
Scope: Campaign production
Reach: National advertising

Sameday Health — National campaign

National campaign ↗

A New Kind of Happy Hour

Brand film ↗

Sameday Health — Campaign spot

Campaign spot ↗

Moss

Creative directionSocial campaignsEmail design

An editorial campaign system that brought Moss’s blend of work, wellness and community to life across social storytelling and member communications.

Challenge: Moss runs an evolving calendar of residencies, wellness programming and community events. Each story needed distinction while still feeling part of one calm, recognizable brand world.
My Role: Creative direction, art direction and design across social campaigns, event launches, monthly programming and lifecycle email.
Creative Response: A flexible image-and-type language pairing atmospheric photography, generous pacing and expressive editorial typography with clear event information.
Scale / Outcome: Extended across social feed, Stories, event promotion, monthly newsletters, invitations and seasonal member communications.

Community programming / 0101 / 02

Selected category

An adaptable editorial system for recurring programming, residencies and event launches—designed to feel recognizably Moss while giving every story its own atmosphere.

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Lindora

Art directionWeb designBrand evolution

An editorial brand and digital system that helped an established wellness company feel more contemporary and human without losing clinical credibility.

Challenge: Refresh the way Lindora communicated evolving treatments and services while maintaining the trust of an established audience.
My Role: Art direction and brand design across the website, paid campaigns, social, email and in-clinic media.
Creative Response: A cleaner editorial system built around confident typography, direct language and more empathetic, contemporary imagery.
Scale / Outcome: Extended across the responsive website, acquisition campaigns, paid social, lifecycle email and in-clinic screens.

Acquisition / 0101 / 05

Lindora assumptions aren't medicine campaign — Assumptions aren’t medicineDigital campaign · 4:5

Lindora Wellness with precision campaign — Wellness with precisionDigital campaign · 4:5

Selected category

A contemporary acquisition system balancing clinical confidence, direct propositions and a more editorial point of view.

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02 / How I work

A strong idea should hold.Across every format.

Find the idea

Translate the business problem into one clear creative premise—specific enough to guide decisions and flexible enough to grow.

Build the language

Turn that premise into a recognizable visual system: hierarchy, image, type, motion and tone working as one.

Make it scalable

Collaborate across design, marketing and production so the system stays coherent through real formats, teams and launches.

AI in the workflow

Faster exploration.Human judgment.

I use AI selectively across research, concept development, visual exploration and rapid prototyping—accelerating iteration while keeping strategy, taste and final creative judgment human-led.

Selected toolsAdobe Creative Cloud · Figma · Notion · Claude · OpenAI

03 / About

I’m Anirudh, a Los Angeles–based art director and brand designer building ideas into systems.

My deepest experience is in health and wellness, where complex, high-consideration offerings demand clarity, credibility and a human point of view. That discipline shapes how I approach brands across categories.

I work from concept through execution, collaborating across design, marketing and production to keep the creative idea coherent as it moves through campaigns, digital experiences, film and physical environments.

Capabilities

From premise to system.

Art & Creative Direction

Campaign concepts · Visual storytelling · Film and shoot direction · Motion direction

Brand Systems

Visual identity evolution · Visual systems · Guidelines · Creative toolkits

Campaigns

Launch and acquisition creative · Paid and social · OOH · Print · Email and lifecycle · Environmental

Digital Experiences

Websites · Landing pages · Digital brand experiences · Product-marketing journeys